The Wine Group's Tribute Wine Re-Launch

We had the amazing opportunity to work with our client, The Wine Group, as they were re-launching the newly enhanced Tribute, a line of wine created by the Benziger Family Winery, with the premiere market launch to the Southern Glazer’s Wine and Spirits of Colorado sales force. As you may know, first impressions are important and can often be overlooked. Chris Benziger and his family crafted Tribute to be deliciously memorable with its strong and bold flavors. With the re-launch of Tribute, we knew we had to make a strong first impression that reflected the robust aromas and feelings that the wines evoke. With the enhanced flavors of Tribute’s Sauvignon Blanc and Cabernet Sauvignon in mind, we did our best to bring the Tribute brand to life by creating a unique space that fully embodied the Tribute brand.

The event was held at Viewhouse Ballpark, a venue with an unbelievable view and whimsical atmosphere. As guests entered, they grabbed a glass from our wine wall, created by Amora Event Group, which featured rows upon rows of the Tribute Sauvignon Blanc and Cabernet Sauvignon. The wine wall was also accented with an elegant wooden logo of the tribute bottle impression from Platypus Papers and greenery vines by Bella Lu Floral. Guests were able to enjoy appetizers, libations, and games all while talking shop with each other and with the Tribute wine maker, Chris Benziger. Plenty of mingling was done while hanging out on the mountain chic lounges with custom branded pillows featuring photos of the Benzinger Family throughout the years bringing the branding to life, while DJ Shawn White spun tunes for the guests to enjoy. The event ended with a sweet treat thanks to cupcakes from Gigi’s Cupcakes Littleton with custom branded sugar toppers by YehCakes.

Brand launches are incredibly important, especially when it comes to creating a powerful impression. Total Imagination Events knows the significance of good branding and what it can mean for a brand’s longevity, so we make sure to do all that we can to bring your brand’s vision to life through an incredible launch event. We take the time to plan with you and create a story that helps your brand stand out. Please feel free to contact us today if you need help planning a launch event.

All photos courtesy of Muntz Studios

A special thanks to these additional vendors:

Colorado Party Rentals

Elizabeth Restauri